Shopping

Discover boutiques, shopping streets, malls and local treasures.

For shopping fans, Kärntner Straße is also part of Vienna’s so-called „Golden U“, which it forms together with Graben and Kohlmarkt. Here the exquisite shops line up from St. Stephen’s Cathedral to the State Opera. On this popular strolling promenade between historic buildings and hip flagship stores, cars are likewise not permitted.
The Graben in Vienna’s city centre dates back to Roman times and is today regarded as the epitome of an exquisite pedestrian zone with a selection of luxury shopping options. Around the city’s great plague column, the Graben is lined with venerable buildings from the 17th and 18th centuries.
In the closer surroundings of Vienna, shopping fans also get their money’s worth. For example, the Shopping City Süd in Vösendorf is regarded as the largest shopping centre in Austria. Here there is almost nothing that is not available. The G3 Shopping Resort Gerasdorf is also very popular. Here shopping meets wellness and indulgence.
The largest selection of fashion chains and brands is certainly offered by Vienna’s Mariahilfer Straße. But its side lanes in the 6th and 7th districts are always worth a detour too. The range is tailored above all to small wallets, bargain hunters and thrifty shoppers.
Vienna has a total of 35 shopping centres of every size. Whether local supplier or tourist attraction, the range of Viennese shopping centres is large. While almost every one of Vienna’s 23 districts has its own shopping centre to offer, some stand out in particular. Viennese shopping malls often also represent an architectural highlight of their surroundings.

Stay close to Vienna's attractions

Book a comfortable Wien Stay Apartment and enjoy easy access to the city’s best-known attractions.